Botline turns your business WhatsApp number into a 24/7 AI customer service team. Bookings, sales, after-hours questions — handled, and quietly paused the moment you take over the chat.
Most small businesses lose customers between 6pm and 9am — when nobody's there to answer the WhatsApp pinging on the owner's phone. By morning, the customer has already booked elsewhere, ordered from someone else, or quietly forgotten.
Botline runs on your existing WhatsApp Business number and answers those messages the way you would. It books appointments, recommends products, processes orders through Shopify, sends Eid offers, and the moment you reply yourself, it goes silent — no robotic ping-pong over the top of you.
You don't change number. You don't change brand. You don't tell customers they're talking to AI. They just notice you finally reply quickly.
Per-business knowledge base. Your menu, your prices, your services, your tone. Not a generic chatbot.
Public booking page on your own subdomain. AI takes bookings inside WhatsApp. Smart reminders before each slot.
Catalog auto-syncs into the AI's product brain. AI creates draft orders, sends shipped notifications, nudges abandoned carts. COD or card.
For repeat-flow businesses. Tap "1" for menu, "2" for booking, "3" for human. Multi-level nested menus, customer never lost.
English and Urdu out of the box, more on request. AI replies in whatever language the customer messages in. Owner-side dashboard stays English.
Live conversation feed. Customer history. AI quality reports. Pause AI per chat. Send broadcasts. All from a browser.
If the AI ever replies wrong, one click recalls the message and lets you replace it — within WhatsApp's 48-hour edit window.
The instant you reply from your own WhatsApp app, the AI pauses on that chat. Resumes only when you've been quiet for a while.
Receipts, booking confirmations, abandoned-cart nudges, broadcast campaigns — all sent from your own brand, from a verified Botline domain.
Botline isn't a developer toolkit — it's a working product for owner-operators who run their business off their phone. Setup is done by the Botline team; you just hand over your WhatsApp Business number and the menu.
A small fast classifier (AWS Nova Micro) routes each message. A large reasoning model (Claude Sonnet 4.6) drafts the reply. A verifier critiques and rewrites if anything looks off. Then it's sent.
All AI inference runs on AWS Bedrock in ap-southeast-1. No data leaves the region. No third-party LLM provider in the path. Predictable latency for APAC and Europe.
Each business has its own tenant — own knowledge base, own customers, own AI memory. No cross-tenant data leakage. Per-tenant prompt & model overrides.
Every conversation is scored. A nightly RAG loop reviews patterns and proposes knowledge-base updates. The AI gets better at your business every week without you doing anything.
"Botline started because every SME I worked with had the same hidden tax: the owner answering WhatsApp at 11pm. We tried generic chatbots. They felt like chatbots. Customers hated them, owners disabled them, nothing changed."
"So we built the opposite — an AI that quietly disappears the moment the owner takes over, that learns each business individually, that books appointments and processes orders without anyone needing to read a manual. Same WhatsApp number the customer already has. Just suddenly answered, properly, all the time."
Bookings, sales, support, after-hours — all from the same number your customers already have. Setup is done for you.