Five products.
One ledger.

One Line SMC-Pvt Limited is the company behind Botline, Cart Line, POS Line, Accounts Line and Food Line. A shop can start with any one of them and add the rest without moving its data, its customers or its books.

One login One customer list One double-entry ledger Made in Pakistan
Visit oneline.pk ↗

What One Line actually makes

Five products, each useful on its own, each sharing the same customers, inventory and books the moment you add it.

Botline →

AI sales agents on WhatsApp and Instagram. Answers, qualifies and closes in Roman Urdu, around the clock, on the number the customer already has.

Cart Line →

A storefront on the shop’s own domain, selling across web, WhatsApp and social, with the payment methods Pakistani customers actually use.

POS Line →

An offline-first register for retail and restaurants. Khata, kitchen tickets, split tender, X/Z reports — and it keeps selling when the power is out.

Accounts Line

Real double-entry books that write themselves. Every sale from every channel posts automatically, so profit is a number the owner can actually trust.

Food Line

The restaurant kit: WhatsApp ordering, menus with modifiers, dine-in tables, kitchen tickets and delivery. One tap sets the whole kitchen up.

app.oneline.pk

One place to run all of it. Same login, same staff roles, same customer list, whichever products a business has switched on.

Why one platform instead of five apps

Most small businesses end up with a storefront that does not know what the till sold, and books that know about neither. The interesting engineering in One Line is not any single product — it is that they share one spine.

The counter and the website sell the same stock

A sale on the storefront and a sale at the register decrement the same item. No nightly reconciliation, no overselling something the shop no longer has.

Every channel posts to the same books

A WhatsApp order, a card at the counter and a delivery all land in one double-entry ledger. The owner does not assemble profit from three exports.

One customer, not four records

The person who orders on WhatsApp, walks into the shop and pays on credit is one customer with one history and one khata balance.

Made for Pakistan, not adapted for it

Most retail software is built for somewhere else and translated afterwards. These decisions were made the other way round.

JazzCash, Easypaisa, cash

The methods people actually pay with, treated as first-class rather than bolted on after cards.

Credit is a feature, not an exception

Udhaar on account, credit limits and settle-up over WhatsApp — because the ledger a Pakistani shop already trusts is the khata.

Load-shedding is a design constraint

POS Line is offline-first because assuming reliable electricity and internet is assuming a different country.

From the co-founder

“One Line exists because the software a small shop needs was being sold to them as four separate subscriptions that refused to talk to each other. A storefront here, a register there, an accountant with a spreadsheet, and WhatsApp doing the actual selling in a tab nobody counted.”

“So the products were built as one system with five doors. You can walk in through whichever one hurts most today — usually the WhatsApp messages nobody has time to answer, or a till that cannot tell you what it took — and the rest is waiting when you need it, already knowing your customers.”

“The part I care most about is the ledger. A shop owner should be able to ask what they earned this month and get one honest number, not three systems’ worth of guesswork.”

Zaccie
Co-Founder, One Line · Co-Founder, BLUE.Y · Zaccie AI Studio